Interview with Ixone Elosegui and Miren García-Chazarra, from Glo910
Today we have the pleasure of interviewing Ixone Elosegui and Miren García-Chazarra, from Glo910
1- To begin, Ixone/Miren, could you tell us a little about what led to the creation of Glo910 and how your contact with the health sector and technology applied to improving the body is?
We met when we both worked at SOLAC, a small appliance brand. Around this time, we discovered that 9 out of 10 women may have cellulite at some point, but did not have access to an effective solution. We proposed the concept in the company where we worked, but since it was run by men, they did not understand this concern, so we decided to do it ourselves.
The challenge was to replicate the drainage and anti-cellulite massage that they apply in professional clinics, but with an electric device so that it can be treated at home, beautiful and easy and intuitive to use. Once we had the designs, we were able to make prototypes to test their effectiveness and ergonomics before investing in manufacturing molds. Around all this development there are also certifications, design and manufacturing of molds, packaging design, etc. thousands of details!
As a curiosity, Glo, as seen in the logo, can also be read as 910, because 9 out of 10 women have cellulite, hence the idea of the brand name and our first device, Glo910, and our website. : www.glo910.com
2.- What prompted you to become entrepreneurs in a sector as challenging as health and technology?
When we carried out the clinical study, we saw the results that showed that, with consistency and only 20 minutes a day, cellulite was reduced by 1 degree in 4 weeks. And best of all, the women in the study explained how cellulite had affected their lives and how it was changing them with the use of the device, and that gave us the final push.
This allowed us to define our mission, which is to help women empower themselves through our electrical devices. Also within this mission, we go one step further and not only help empower through our products but we help girls and women from vulnerable backgrounds, through quarterly donations to the Daughters Rising foundation.
3.- What obstacles did you face when starting Glo910 and how did you manage to overcome them?
We had limited resources, but also very clear about the product we wanted to develop, so we needed 3 years collaborating with designers, engineers, doctors and physiotherapists to have the Glo910 device ready. Once the device was developed, the challenge was to find financing to manufacture it. We had the help of a “Business Angel” who invested in the project. When we started, online sales were just beginning, and being able to debut in El Corte Inglés was very important because it gave visibility, trust and credibility to the brand.
4.- What problems or needs is Glo910 trying to solve in the health market and how is it different from other companies in the sector?
We develop tools that allow women to feel better and more confident about themselves. We work on this through different concerns that women have, such as:
- Cellulite and body firmness: we provide a solution through our Glo910 device and complementing and enhancing results with top formulations in natural cosmetics and nutricosmetics for use in conjunction with the device.
- Tired legs: we provide a solution through the Cool Legs cryomassage head, which we use with the Glo910 device, complementing and enhancing results with top formulations in natural cosmetics and nutricosmetics for use in conjunction with the device.
- Anti-aging or as we prefer to call it “well-aging”: we provide a solution with our GLO Face facial care device, which will be released in 2024, the result of several years of studies and research on the latest techniques to combat wrinkles. , sagging, acne or poor luminosity, as well as facial muscle tension or bruxism.
In short, GLO offers a different way of taking care of yourself, in which women can control their time and carry out a beauty routine whenever and wherever they want. What differentiates us most from the competition: the innovation and effectiveness of our products.
5.- What is the most valuable advice you have received as an entrepreneur and that has helped you advance on this path?
At the beginning, we have more memories of discouragements and lack of confidence in the project than constructive advice. However, over time we have shown that we have managed to move the project forward, and along this path there is one piece of advice that I believe has helped us and that is to focus. Being female orchestras, it is something that is not so easy for us, but we have been able to see that when you focus on what is important, things happen.
6.- Finally, what advice would you give to someone who is thinking about starting a business in the health sector or any other? What aspects do you think are key to success?
We believe that in any sector in which you undertake, apart from the business idea and its management, it is essential that you are passionate about the project. Also, be constant and resilient, not throw in the towel when everything gets complicated, keep fighting and learning and try to surround yourself with the best and form a good team with whom you can enjoy along the way. And, of course, keep an eye on the competition and see it as an engine of motivation: competition is healthy, it enriches everyone and helps you not fall asleep and improve.
SHARE
