• The video game development studio will collaborate with Kings League, the company led by Gerard Piqué, to bring the official Kings League video game to life.
• Under the name “Kings League: Clash of Captains”, the game will be officially announced to the general public soon

With this launch, ConWiro and Kings League aim to revolutionize the gaming experience, transforming how football video games connect with new generations in the same way that the Kings League has revolutionized the football and entertainment industry. In the words of ConWiro’s founder and CEO, Rafael Martínez, “Our goal is to merge entertainment, technology, and digital culture to redefine how digital-native generations interact with brands and communities in a digital sports ecosystem, where the player experience and community interaction are prioritized.”

The launch of “Kings League: Clash of Captains” represents a major commitment for both companies, as it brings live football to a revolutionary format, constantly fueled by the digital environment. For ConWiro, Martínez states, “Entering the sports video game sector alongside a brand like Kings League is a great opportunity that will allow us to give our best to meet the high expectations of the competition’s fans.”

For his part, Marc Carrión, Chief Marketing Officer at Kings League, says, “The Kings League is the fusion of traditional sports and the virtual world, and now we are taking another step forward by reaching out to our gamer community with the launch of the first Kings mobile video game.”

The digital entertainment agency and consultancy firm Talentall was responsible for bringing the two companies together. “It is undeniable that there is a perfect match between Kings League and ConWiro. With this agreement, they are embarking on a path destined for success. Just as other competitions like F1, MotoGP, or the NBA have their own video games, it is now Kings League’s turn, with ConWiro leading the way,” explained Pablo Canosa, founder of Talentall.

The Kings League has become one of the biggest successes in the sports world in recent years, boasting a community that includes presidents, their teams, and the league itself, with over 500 million followers on social media. It is one of the most digitally followed competitions globally. As a result of this success, recent months have seen the introduction of the Kings League Américas and Kings League Italy leagues, as well as the national teams’ world championship, the Kings League World Cup Nations, featuring legendary former footballers such as Zlatan Ibrahimović, Buffon, Chicharito Hernández, and James Rodríguez.