27 de septiembre de 2024
09:00 – 13:00h
Sala 02, Centro de Investigación Micaela Portilla, Campus de Álava UPV/EHU

This event aims to raise awareness among attendees about the importance of creativity and innovation in R&D departments. In addition, it is intended to train attendees in concepts of creativity and the phases of the creative process in a practical way. The practical exercises will aim to offer tools so that entrepreneurs and researchers can develop both technical and personal skills.

PROGRAM:

Training in creativity and innovation in entrepreneurs and researchers: 

• What is creativity and what is it for?
• Need for creativity and innovation in entrepreneurs and researchers
• Individual creativity VS group creativity
• Surveillance: key to innovation.
• How to deploy creativity in an environment of entrepreneurship and R&D departments.
• Strengths and weaknesses of the entrepreneur towards innovation and in R&D departments.
• Creative process and creativity techniques

Creative exercise: Generation of ideas about challenges posed to attendees. (Creativity techniques)
Creative exercise: Evaluation and polishing of ideas. (Innovative polishing techniques)
Conclusions of the day: 

• What we have learned and what it is for.

Registration

+ Info: https://inizia.eus/formacion/creatividad-e-innovacion-en-emprendedores-e-investigadores/