A structured guide for entrepreneurs to increase the chances of success with an innovative product or service. It answers the following questions: how much time and effort is worth dedicating to what, in order to achieve profitability “without failing along the way.”
The course uses the philosophy of well-known authors from renowned startup hubs (such as Boston or Silicon Valley), but it is highly adapted to the local reality. This includes personal experience in a startup developing innovative products in Álava, as well as examples from other nearby startups. This way, we balance globally effective tools with those applicable to our specific circumstances.
This practical approach to building successful businesses is based on a structured process with specific and ordered steps, ranging from identifying key customers to generating sustainable revenue.
It provides a framework that balances rigor and adaptability, helping entrepreneurs face the challenges of the market and innovation in a dynamic and connected environment.
It highlights the importance of iterative learning, experimentation, and optimizing local resources to achieve profitability.
Target Audience:
This course is specifically designed for entrepreneurs developing an innovative product or service who lack experience with the entire process—from the technical conception of the product to closing the first sales.
This methodology aims to guide you through the entire process and provide you with tools to prioritize where to invest your time during the initial market introduction phase of your product or service.
It is ideal for technical profiles who have never worked in marketing or sales, or for commercial profiles who know who and how to sell to but haven’t yet developed their product or service “prototype.” In other words, it’s suitable for those who are familiar with some parts of the process but have never tackled the entire cycle. If you’ve never considered the existence of a cycle, this course is also for you. If you are already successfully selling that product or service, this course might not be of much interest to you.
